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Are ‘10-Year Challenge’ Photos a Boon to Facebook’s Facial Recognition Technology?
Are ‘10-Year Challenge’ Photos a Boon to Facebook’s Facial Recognition Technology?
Facebook is one of many companies that has been using facial recognition technology for years. Is one meme going to make a difference?
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David Mcnew/Agence France-Presse — Getty Images
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Facebook is one of many companies that has been using facial recognition technology for years. Is one meme going to make a difference?CreditCreditDavid Mcnew/Agence France-Presse — Getty Images
By Jacey Fortin
Jan. 19, 2019
The #10YearChallenge was all fun and memes until last week, when a tweet moved thousands of people to worry: Are we unknowingly helping giant corporations to improve their algorithms for biometric identification and age progression?
The #10YearChallenge gained widespread traction on social media this month. It calls for posting two photos of yourself side by side — one from today and one from a decade ago — to show how you’ve changed. People are participating mostly on Facebook and Instagram, which is owned by Facebook.
Some made jokes, paid tribute to old hairstyles or drew attention to issues like global warming. Celebrities posted glamour shots that showed negligible changes from one decade to the next. (The singer Mariah Carey won this round. “I don’t get this 10 year challenge,” she wrote in a tweet, along with two identical photos side by side. “Time is not something I acknowledge.”)
But one post went viral without featuring any side-by-side photos at all. It was written by Kate O’Neill, the author of the book “Tech Humanist: How You Can Make Technology Better for Business and Better for Humans.”
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